Procrastinators rejoice: Target has extended its same-day delivery and order pickup deadline to 5 pm on Dec. 24. The retailer also has added nearly 8,000 new Drive Up pickup spaces at its stores and assigned more associates to same-day services, and is waiving membership requirements for using these services.
Through the 5 pm Christmas Eve deadline, shoppers can place online orders for store pickup and receive same-day deliveries at their homes via Shipt. Target is offering a wide range of items, including 2020’s most popular gifts as well as groceries, apparel, cleaning supplies and other essentials.
While Target did not provide a specific number of its own store associates who will be focused on same-day deliveries, the retailer noted that its Shipt subsidiary has added 150,000 shoppers this season.
“Target teams across the country are ready to help guests get their last-minute items safely and easily,” said Mark Schindele, Chief Stores Officer at Target in a statement. “All season long, our nearly 1,900 stores have been delivering holiday joy to our guests no matter how they want to shop, and we’ve dedicated even more team members to our same-day services to make sure guests can get their online orders in plenty of time to celebrate.”
A number of major retailers have enhanced their same-day delivery capabilities for this ecommerce-heavy holiday season:
- Bed Bath & Beyond began offering same-day delivery via Shipt in late September, and has encouraged BOPIS orders by offering a 20% discount from Dec. 17-24;
- Via Instacart, Best Buy launched same-day delivery from nearly all its stores in November;
- DICK’S Sporting Goods also is working with Instacart to offer same-day delivery at more than 150 stores;
- Meijer partnered with Instacart to offer same-day delivery in six Midwestern states;
- Chico’s FAS launched same-day delivery from 97% of its stores in partnership with Roadie; and
- Petco debuted free same-day delivery nationwide earlier in December in partnership with DoorDash.