Digital Marketing

How Dick’s Sporting Goods Fights Premium Sneaker Diversion with its Mobile App

The customer-facing mobile app for Dick’s Sporting Goods has come a long way since its debut in 2021. Initially focused on providing…

Why David’s Bridal’s New Media Network is Key to its Post-Bankruptcy Future

Most retail segments have several pillar retailers that rule the vertical. Think about apparel, furniture, grocery and even more niche segments like…

Amazon Launches Advertising Service for Retailer Apps, Websites

Amazon has unveiled a new offering — the Retail Ad Service — which will allow any retailer to easily offer advertising on…

How AI is Driving Identity-Based Marketing Strategies to Boost Customer Lifetime Value

The ecommerce industry is undoubtedly booming in the United States despite predictions that economic uncertainty would hinder consumer spending. In fact, a…

Fanatics, Forever 21, Belk Join Fluent Commerce Media Network

Commerce media company Fluent has added a varied roster of brands to its retail media network, including Fanatics, Forever 21, Belk, Bealls…

Want to See Success in 2025? Answer These 5 Questions

If the events of 2024 taught us anything, it’s that “value” can mean many different things depending on a consumer’s demographics, psychographics…

Instacart Expands B2B Ad Reach Through New Partnership with Foodservice Solution Cut+Dry

Instacart is scaling the reach of its retail media technology, Carrot Ads, to give advertisers access to the multibillion-dollar foodservice industry through…

Setting the Tone for 2025: Moody Maximalism will Drive Style, Design Aesthetics

In 2024 everyone needed an Eras look (the more sparkles the better), Western styles spread well beyond the ranch and quiet luxury…

Goodyear Celebrates Centennial of Iconic Blimp with Merch, 100-City Flying Tour

Since 1925, the Goodyear Blimp has been a marketing icon, appearing everywhere from the Olympics to the first Super Bowl, not to…

Reducing Cart Abandonment Online: How Composable Commerce Improves Conversions

When dealing with digital cart abandonment, retailers must focus on what they can control — and that’s delivering a technically sound, flexible…

Navigating the Divide: How Low-Cost Ecommerce has Shattered Consumer Expectations

Temu just became the second most visited ecommerce site, bumping incumbent Ebay to #3 after years of no changes to the list. …

DEI Deflates, Retail Media Rises, Mergers Flounder

For better or worse, 2024 is now in the books, but we can’t resist one more look back. The Retail TouchPoints editors…

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