Instacart has purchased Wynshop, which provides ecommerce solutions to retailers including Wakefern and Pattison. Instacart has increasingly been focusing on physical stores and digitizing the in-store experience, expanding beyond its roots in grocery delivery. Financial information about the acquisition was not disclosed.
“Our deep integration with retailers and our leading technologies are critical advantages for Instacart,” said Chris Rogers, Chief Business Officer at Instacart in a statement. “By acquiring Wynshop, we’re building upon our retailer relationships, adding new capabilities to Storefront Pro and, over time, bringing our enterprise solutions to even more partners to help them grow their business.”
Wynshop will initially operate as a wholly owned subsidiary of Instacart, and over time Instacart expects to expand more of its enterprise technology solutions to Wynshop’s clients, including its ecommerce, advertising, fulfillment and in-store solutions. Instacart’s in-house ecommerce solution, Storefront Pro, already powers approximately 600 retail banners’ white label sites, including Costco, Publix, Sprouts and Woodman’s. This service also ties into Carrot Ads, Instacart’s plug-and-play retail media solution.
“We’re incredibly proud of what we’ve built at Wynshop,” said Neil Moses, Wynshop’s CEO, in a statement. “Joining Instacart gives us the opportunity to scale our impact and accelerate innovation with a partner that shares our commitment to helping retailers succeed in an increasingly omnichannel grocery landscape.”
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Instacart continues to build out its offerings to provide more and better services to its grocery customers and their clients, including refrigerators that can replenish themselves, AI tools to help shoppers eat healthy and an ever-growing array of store-based digital solutions that aim to modernize the grocery shopping experience.
