Saks Fifth Avenue has partnered with Amazon Fashion to launch a Saks-branded storefront on Amazon. The department store retailer will curate a collection of luxury merchandise from brands including Stella McCartney, Chantecaille, Giambattista Valli, Dolce & Gabbana, Balmain, Erdem and Fear of God, with additional brands set to launch in the coming months. The assortment will include women’s and men’s ready-to-wear, beauty, shoes, handbags and accessories.
“We know that Amazon customers are eager to shop these brands in Amazon Luxury Stores,” said Jenny Freshwater, VP of Amazon Fashion, Fitness and Creators in a statement. “This collaboration with Saks furthers Amazon’s commitment to supporting the luxury industry and increasing our assortment for customers, while maintaining an elevated shopping experience that meets the varying tastes of our diverse customer base.”
The Saks on Amazon experience includes regularly refreshed product arrays, with categories including New Arrivals, Women’s Weekend Uniform and Men’s Elevated Essentials to help customers discover what’s new and trending. Customers also can browse the assortment through digital window displays inspired by the iconic windows at the Saks Fifth Avenue New York flagship store. Additionally, a “Saks Arrives on Amazon” campaign, featuring six vignettes emphasizing a luxury sensibility, also will come to life through a real-world window installation at the flagship Saks location.
“This collaboration underscores Saks Fifth Avenue’s reputation as a leader in luxury curation, as well as our commitment to reinventing luxury shopping so that each customer’s experience is unmistakably their own,” said Emily Essner, President and Chief Commercial Officer at Saks Global in a statement. “We are delighted to collaborate with an incredible group of forward-thinking brand partners for launch, and we look forward to expanding the selection with additional brands as we evolve the experience.”
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Saks Global completed its $2.7 billion acquisition of Neiman Marcus Group in December 2024.
