After doing away with its 5% blanket discount for loyalty members in 2023, Ikea U.S. has launched a new rewards program for Ikea Family members that adds new opportunities to earn points at various “stops” along the shopper’s journey — from 10 points for sharing a gift registry, up to 50 points for actions such as creating an Ikea Family profile or registering and attending an Ikea event. Here’s the full list of ways shoppers can earn rewards points.
Loyalty program members can redeem points for free food at the Ikea Restaurant and Bistro starting at 65 points, $5 off a product purchase starting at 175 points and $10 off delivery starting at 350 points.
“Our Ikea Family members represent some of our most engaged customers nationwide and we wanted to provide enhanced value to them in every interaction they make with our brand,” said Nicole King, Customer Engagement and Loyalty Manager at Ikea U.S. in a statement. “From special discounts to surprise offers and personalized rewards, this new offering is our way of saying thank you for being part of the Ikea family.”
The Ikea Family program launched in the U.S. in 2011 and has grown to more than 24 million members nationwide, and in September 2022 Ikea introduced new benefits to the program. To celebrate the latest enhancement, Ikea will host a limited-time “Spend and Earn” promotion through May 26, with shoppers earning $10 for every $100 they spend. Vouchers for the final amount of shoppers’ earnings will be redeemable from June 3 to Aug. 31, 2025.
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