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Shopify Makes Strategic Investment in Klaviyo as Solution Providers Enter Product Partnership

Shopify and Klaviyo have entered a product partnership, with Klaviyo serving as the recommended email solution partner for Shopify Plus. Additionally, Shopify is making a strategic investment in Klaviyo to build upon the long-term collaboration between the platforms.

Klaviyo also will receive early access to new Shopify development features, with the goal of helping Klaviyo and Shopify accelerate new technologies designed to help retailers navigate recent shifts in online marketing. The partnership aims to further strengthen opportunities for retailers to deepen customer relationships amid a dynamic marketing environment. 

“Our goal has always been to understand our customers (and their biggest challenges) and build the most loved product that solves those challenges,” said Andrew Bialecki, Co-Founder and CEO of Klaviyo in a statement. “Partnerships with leading platforms like Shopify that share our values and mission are crucial to how we help solve those challenges creators and brands face. We’re excited about what this continued partnership represents for our customers.”

“Klaviyo is a shining example of the outsized impact Shopify’s app and partner ecosystem can have on the next generation of commerce solutions for independent brands,” said Harley Finkelstein, President of Shopify in a statement. “Klaviyo has become invaluable to hundreds of thousands of merchants to help them better understand their customers and engage them in highly personalized ways across so many touch points. Klaviyo’s success has been astounding, and we’re excited to take this next step in our already robust partnership to make it even easier for Shopify merchants to grow their businesses.”

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The partnership follows a challenging Q2 2022 for Shopify, when it reported a net loss of $1.2 billion. The platform also laid off 10% of its workforce, or approximately 1,000 people, in late July due to slowing ecommerce demand. The layoffs were focused in the recruiting, support and sales departments, as well as what Shopify CEO Tobias Lütke called “overspecialized and duplicate roles, as well as some groups that were convenient to have but too far removed from building products.”

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