klaviyo

Shopify Makes Strategic Investment in Klaviyo as Solution Providers Enter Product Partnership

Shopify and Klaviyo have entered a product partnership, with Klaviyo serving as the recommended email solution partner for Shopify Plus. Additionally, Shopify…

Prime Day 2022: Inflation Drove Searches, Pantry Stock-Ups and Back-to-School Purchases

Rising inflation did little to slow Prime Day’s growth: Amazon reported more than 300 million items sold worldwide, while the Adobe Digital…

Experiencing Metaverse FOMO? Don’t Panic, it’s a Marathon, Not a Sprint

Many eyes have been turned lately toward “the metaverse.” But while the metaverse is certainly the topic du jour, it’s not necessarily…

Omnichannel Fulfillment, BNPL and Social Commerce Contributed to Holiday 2021’s Digital Success

Most experts expected holiday 2021 to be a digital success, and the season didn’t disappoint: global sales hit $1.14 trillion, up from…

Cyber Week 2021 Was Slow, but Retail is Still on Track for a Record-Breaking Holiday Season

In another sign that Black Friday, and to some extent the entire extended Thanksgiving weekend, has ceded its position as a truly…

How CBD Brand Beam Uses Interactive Quizzes to Educate Consumers and Boost Conversions

The CBD industry has seen explosive growth in recent years, especially in the booming wellness sector. U.S. consumers spent an estimated $14.9…

Email Targeting Boosts Open, Click-Through And Revenue Rates

In the world of email marketing, it seems that less is more. Emails sent to a narrower slice of an e-Commerce retailer’s…

Neiman Marcus Shares Insider Tips on Retiring Monolithic Tech and Embracing Modern, Composable Architecture

How Design Teams are Maximizing the Impact of New Store Experiences

Best Practices for Boosting Supply Chain Visibility

The Evolution of Retail Media: Powered by Data, RMNs Offer Full-Funnel Advertising

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