email marketing

Why AMP for Email has a Place in Every Email Marketers’ Playbook

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load…

Remarkety Helps Retailers Email Customers at the Point of Online Purchase to Reduce Cart Abandonment

Remarkety, a data-driven ecommerce marketing platform, has launched Email Capture Booster. The solution was designed to strategically interact with the customer as…

LAFCO Achieves Open Rate 3X Higher Than Average With Targeted Loyalty Email Campaign

LAFCO, a fragrance and body care company, has adopted Zinrelo to power its LAFCO Rewards Program. The program offers shoppers multiple point-earning…

Email Remains Relevant In A Mobile-First World, But It Must Adapt To The Times

Email marketing may seem antiquated compared to push notifications, text alerts or influencer videos, but the channel hasn’t lost its sheen: every…

Sun & Ski Sports Leverages Customer Data To Optimize Marketing Campaigns, Engagement

When Jennifer Skeen, VP of Omnichannel and Marketing at Sun & Ski Sports, searched for ways to improve customer engagement across channels,…

Vitacost.com Boosts Click-To-Open Rates 53% Via Personalized ‘Mystery Sales’

Vitacost.com, a Kroger-owned online retailer offering healthy consumer products such as vitamins, nutritional supplements, beauty supplies and organic grocery products, sought to…

How To Streamline Your Retail Business’ Digital Footprint

Software can help or hurt your business, depending on how you leverage it. Sometimes business owners can be overwhelmed by technology and…

Get Rid Of ‘Noreply@’ Emails And Have Real Conversations With Your Customers

I used to have a recurring argument with my dad. If I hadn’t phoned him for a couple of weeks, he would…

NYDJ Boosts Traffic 11%, Revenue 33% After Relaunching Personalized E-Commerce Site

Telling brand stories and personalizing the customer experience are vital parts of e-Commerce success, but neither will be effective if a retailer’s…

Mobile, AI-Based Recommendations Top 2018 Holiday Predictions: Webcast Recap

What will define the 2018 holiday season? While retailers saw 18% revenue growth during the 2017 holiday, this season’s growth will be…

The Deal Makers And Breakers Of Online Retail

Competition brings out the best in us. But in the present landscape of online retail, the competition is so fierce that if…

Email Marketing Best Practices Webinar Kicks Off 2018 #CCSeries On March 26

Beginning on Monday, March 26, Retail TouchPoints will host the 2018 Connected Consumer Series, a weeklong webinar series designed to provide insights…