email marketing

New Rules of Email: Expert Advice on What Makes Compelling Campaigns in a Well-Trod Medium

Email is one of the oldest and most established marketing channels, but that doesn’t mean there aren’t still improvements to be made…

As Headwinds Mount, Lifetime Value will Become Ecommerce’s ‘North Star’

The ecommerce pandemic party is officially over. Following two lockdown-induced boom years, online retailers that were once investor and media darlings –…

Is Your Email Marketing Software The Right One? 5-Point Assessment Guide

According to a Litmus study, every $1 invested in email marketing yields a profit of $36 —which is quite a return. Moreover,…

4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Black Friday and Cyber Monday (BFCM) are right around the corner, and many ecommerce brands are already planning for another uncertain year….

Shopify Makes Strategic Investment in Klaviyo as Solution Providers Enter Product Partnership

Shopify and Klaviyo have entered a product partnership, with Klaviyo serving as the recommended email solution partner for Shopify Plus. Additionally, Shopify…

Why AMP for Email has a Place in Every Email Marketers’ Playbook

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load…

Remarkety Helps Retailers Email Customers at the Point of Online Purchase to Reduce Cart Abandonment

Remarkety, a data-driven ecommerce marketing platform, has launched Email Capture Booster. The solution was designed to strategically interact with the customer as…

LAFCO Achieves Open Rate 3X Higher Than Average With Targeted Loyalty Email Campaign

LAFCO, a fragrance and body care company, has adopted Zinrelo to power its LAFCO Rewards Program. The program offers shoppers multiple point-earning…

Email Remains Relevant In A Mobile-First World, But It Must Adapt To The Times

Email marketing may seem antiquated compared to push notifications, text alerts or influencer videos, but the channel hasn’t lost its sheen: every…

Sun & Ski Sports Leverages Customer Data To Optimize Marketing Campaigns, Engagement

When Jennifer Skeen, VP of Omnichannel and Marketing at Sun & Ski Sports, searched for ways to improve customer engagement across channels,…

Vitacost.com Boosts Click-To-Open Rates 53% Via Personalized ‘Mystery Sales’

Vitacost.com, a Kroger-owned online retailer offering healthy consumer products such as vitamins, nutritional supplements, beauty supplies and organic grocery products, sought to…

How To Streamline Your Retail Business’ Digital Footprint

Software can help or hurt your business, depending on how you leverage it. Sometimes business owners can be overwhelmed by technology and…

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AI: Consumers’ New Favorite Holiday Helper

2024 Predictions Report: 15 Experts Reveal Top Tech & Trends

Ingredients for Holiday Marketing Magic: Agility, Creativity and Personalization

For 65% of Consumers, Companies’ Sustainability Profile Influences Purchase Decisions

Turn Payments into a CX Differentiator with BNPL, Digital Wallets and Better Orchestration

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email marketing

New Rules of Email: Expert Advice on What Makes Compelling Campaigns in a Well-Trod Medium

As Headwinds Mount, Lifetime Value will Become Ecommerce’s ‘North Star’

Is Your Email Marketing Software The Right One? 5-Point Assessment Guide

4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Shopify Makes Strategic Investment in Klaviyo as Solution Providers Enter Product Partnership

Why AMP for Email has a Place in Every Email Marketers’ Playbook

Remarkety Helps Retailers Email Customers at the Point of Online Purchase to Reduce Cart Abandonment

LAFCO Achieves Open Rate 3X Higher Than Average With Targeted Loyalty Email Campaign

Email Remains Relevant In A Mobile-First World, But It Must Adapt To The Times

Sun & Ski Sports Leverages Customer Data To Optimize Marketing Campaigns, Engagement

Vitacost.com Boosts Click-To-Open Rates 53% Via Personalized ‘Mystery Sales’

How To Streamline Your Retail Business’ Digital Footprint

AI: Consumers’ New Favorite Holiday Helper

2024 Predictions Report: 15 Experts Reveal Top Tech & Trends

Ingredients for Holiday Marketing Magic: Agility, Creativity and Personalization

For 65% of Consumers, Companies’ Sustainability Profile Influences Purchase Decisions

Turn Payments into a CX Differentiator with BNPL, Digital Wallets and Better Orchestration

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