LAFCO Achieves Open Rate 3X Higher Than Average With Targeted Loyalty Email Campaign
LAFCO, a fragrance and body care company, has adopted Zinrelo to power its LAFCO Rewards Program. The program…
News June 22
Latest In: email marketing
Email Remains Relevant In A Mobile-First World, But It Must Adapt To The Times
Email marketing may seem antiquated compared to push notifications, text alerts or influencer videos, but the channel hasn’t…
Features February 20
Sun & Ski Sports Leverages Customer Data To Optimize Marketing Campaigns, Engagement
When Jennifer Skeen, VP of Omnichannel and Marketing at Sun & Ski Sports, searched for ways to improve…
Features February 10
Vitacost.com Boosts Click-To-Open Rates 53% Via Personalized ‘Mystery Sales’
Vitacost.com, a Kroger-owned online retailer offering healthy consumer products such as vitamins, nutritional supplements, beauty supplies and organic…
News September 4Don’t Be A Dandelion — Respect Your Customer’s ‘Digital Lawn’
By Jimmy Egeland, Elicit The dreaded dandelion. A mustard stain on the otherwise crisp, white shirt of spring.…
Executive Viewpoints July 15
How To Streamline Your Retail Business’ Digital Footprint
Software can help or hurt your business, depending on how you leverage it. Sometimes business owners can be…
Executive Viewpoints May 10
Get Rid Of ‘Noreply@’ Emails And Have Real Conversations With Your Customers
I used to have a recurring argument with my dad. If I hadn’t phoned him for a couple…
Executive Viewpoints April 8
NYDJ Boosts Traffic 11%, Revenue 33% After Relaunching Personalized E-Commerce Site
Telling brand stories and personalizing the customer experience are vital parts of e-Commerce success, but neither will be…
Features October 30Mobile, AI-Based Recommendations Top 2018 Holiday Predictions: Webcast Recap
What will define the 2018 holiday season? While retailers saw 18% revenue growth during the 2017 holiday, this…
News October 18Top Stories
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