Online resale marketplace Poshmark has teamed up with Snapchat for a new social shopping experience that will allow users to discover Poshmark styles within the Snapchat app.
Called a “Snap Mini,” the program is described as a “bite-size social experience” that will let Snapchat users connect with other Poshmark customers and explore a selection of curated, personalized products.
Snapchatters will be able to experience the Poshmark Snap Mini in three ways:
- Posh Parties — real-time virtual shopping events where users meet up to shop, share and sell new and secondhand items. Snapchatters can invite friends to join Posh Parties or specific listings using the Share to Camera/Share to Chat capabilities;
- Search Catalog — Poshmark’s revolving inventory of more than 201 million items and 9,400 brands is now available for Snapchat users to explore within the platform; and
- Top-Selling Brands — a feature in the Snapchat app that keeps shoppers on top of the latest trends across the Poshmark community.
“The last year has cemented the fact that consumers (especially younger consumers) are craving a more socially connected shopping experience,” said Steven Tristan Young, Chief Marketing Officer at Poshmark in a statement. “Understanding that social shopping doesn’t happen in silos, Poshmark’s Snap Mini is a huge step in our quest to both grow our community of 80 million users and to create fresh, dynamic, and meaningful social shopping experiences everywhere consumers are engaging.”
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