NFL Hall of Famer and Good Morning America co-host Michael Strahan has launched a custom men’s tailoring business, offering made-to-order suits delivered to customers’ doors within two weeks.
Called the Michael Strahan Design Lab, the custom pieces will be offered at flat prices, such as a two-piece suit for $399, three-piece suits for $499 and sports coats for $299, according to WWD. Customers can personalize patterns, lining, lapels and threads and add monogramming.
This is not Strahan’s first foray into the world of fashion: In 2015 he launched his first apparel line exclusively at JCPenney, which is still on shelves. He also has a line of sports apparel, MSX, that is sold at Dick’s Sporting Goods, Fanatics and other retailers, and in 2020 he debuted an ongoing apparel partnership with Men’s Wearhouse that included a made-to-measure offering.
To launch the Michael Strahan Design Lab, the former New York Giant teamed up with Custom Wrkshop, a technology solution for creating custom apparel at scale, Yahoo reports.
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“Our mission has always been to make great style accessible and confidence part of your routine,” Strahan told WWD. “This new platform takes that vision even further. With the Michael Strahan Design Lab, we’re giving people the power to design a suit that fits their unique style and personality, all while delivering the same level of quality and comfort I demand in my own wardrobe.”
