Mercatus Partners With CitrusAd To Launch Mercatus Digital Advertising

Mercatus has introduced Mercatus Digital Advertising, which combines its integrated e-Commerce platform with a scalable native advertising program powered in partnership with the retail media platform CitrusAd. The digital advertising solution is designed to help grocers drive additional revenue from their e-Commerce storefronts and claim their share of national CPG digital ad dollars.

Digital advertising on the Mercatus platform offers grocery retailers a turnkey solution with native ad targeting and reporting transparency. Targeted product search, category results and native display ads integrate seamlessly with the online shopping experience, encouraging shoppers to add contextual and relevant consumer brand offers directly to their digital carts rather than being redirected off site and interrupting the buyer journey. Grocers can offer high-conversion, personalized ad placements to CPGs.

Weis Markets, Smart & Final and Piggly Wiggly Midwest will be the first Mercatus clients to adopt the solution, with additional Mercatus retailers scheduled to join the network in coming months.


Submit Your Solution

Let us feature your new products or services.

Featured Event

Join the retail community as we come together for three days of strategic sessions, meaningful off-site networking events and interactive learning experiences.


Access The Media Kit


Access Our Editorial Calendar

If you are downloading this on behalf of a client, please provide the company name and website information below: