CitrusAd

Bringing Retail Media to Main Street and Beyond: 6 Building Blocks for Success

In the last few years, point of purchase has emerged as a sweet spot for effective marketing. These days, it seems like…

Wawa Joins Retail Media Network Club

Wawa has launched Goose Media Network, the c-store chain’s retail media network (RMN), to give brands the opportunity to reach Wawa customers…

European Home Improvement Giant Kingfisher to Add Retail Media Capabilities Across 6 Banners

European home improvement conglomerate Kingfisher — parent company of Screwfix, B&Q, Castorama, Brico Dépôt, TradePoint and Koçtaş — is expanding its partnership…

Carrefour and Publicis Join Forces to Scale Retail Media in Europe and LatAm

Carrefour Group — which was one of the first retailers in Europe to launch a retail media network — has created a…

Petco Launches Retail Media Network

Petco has partnered with retail media platform CitrusAd to offer its vendors digital advertising opportunities across its ecommerce, desktop and mobile platforms….

Mercatus Partners With CitrusAd To Launch Mercatus Digital Advertising

Mercatus has introduced Mercatus Digital Advertising, which combines its integrated e-Commerce platform with a scalable native advertising program powered in partnership with…

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