Bell Media, one of Canada’s top media and entertainment companies, is bringing curated, shoppable TV experiences to two of its top shows: The Good Stuff with Mary Berg and Etalk. These new second-screen shopping experiences will be powered by Shopsense AI, which offers an AI-driven retail media platform that allows consumers to shop while consuming content.
For example, the Mary Berg lifestyle series will feature foodie-focused gift guides, host-inspired fashion and home décor, creating a curated marketplace that represents what viewers see onscreen. Etalk, Canada’s longest running entertainment news program, will unveil a shoppable experience that features accessible fashion inspired by celebrities.
Brands will be able to sponsor second-screen experiences during pivotal show moments and across both series’ social media channels, which collectively have more than 1.5 million followers.
“Bell Media is always looking for new and innovative ways to strengthen connections and create an interactive viewing experience for our large and loyal audience,” said Stewart Johnston, SVP of Content and Sales at Bell Media in a statement. “Our partnership with Shopsense provides our viewers with a next-level viewing experience, while giving our clients valuable integrated opportunities to engage with consumers.”
New Formats for Content and Commerce Convergence
Using features like Shopsense Lens, broadcasters can enable consumers to use their smartphones to snap images of their screens and browse millions of products. The Shopsense OS also includes SEO-optimized tools that drive organic web store traffic as well as Retail Media Ad Units, which extend shoppable sponsorships across websites and apps.
By partnering with Shopsense, Bell Media will give consumers access to leading retailers such as Amazon, Best Buy and Walmart, as well as prominent Canadian retailers like Canada Goose and Roots during key programming moments. The partnership also will help Bell Media diversify its advertising offerings. The company plans to scale shoppable content features across its extensive content library, including award shows, scripted dramas and unscripted programs, and offer advertisers bespoke brand partnership opportunities that span advertising touch points.
Bell Media is the fifth major media organization to partner with Shopsense since its launch last April, marking the company’s first partnership outside the U.S. Shopsense’s client roster currently includes Paramount, Tastemade, Univision and Nexstar Media Group (The CW).
“Canadians have trusted CTV as a leader in entertainment for years, and this collaboration allows us to enhance their viewing experience while providing innovative solutions for Bell Media’s advertisers,” said Glenn Fishback, CEO and Co-founder of Shopsense said in a statement.
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