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JCPenney Launches New Ecommerce Site for Business Customers

JCPenney has launched a new B2B ecommerce site to better serve small businesses and non-profits that want to bulk order from the retailer.
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JCPenney has launched a new business-to-business website to offer customers a more seamless and personalized experience when purchasing durable goods and bulk items.

The website offers small businesses and nonprofits access to JCPenney’s vast catalog of brands, including St. John’s Bay, Liz Claiborne and Worthington, and products spanning home, footwear and apparel categories. After businesses, nonprofits and government agencies register, they can browse the online catalog and work with the Commercial Solutions team to place an order based on their quantity, color and size needs.

“Customers are our top priority at JCPenney, and we aim to create purchasing opportunities that meet their needs,” said Wendy Santana, VP of Business Development at JCPenney in a statement. “Our business customers are no exception, and this new tool helps create an opportunity for us to be more accessible and efficient in our delivery of bulk order purchases.”

Driving Growth in B2B Ecommerce

JCPenney plans to launch more B2B ecommerce capabilities in Q2 2025, including the ability to support online voucher purchasing programs, which had previously been solely an in-store offering for community agency partners. By offering this program online, the company will be able to serve essentially every nonprofit and agency nationwide.

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JCPenney joins a growing list of retailers, including Amazon and Walmart, that are bolstering their ecommerce experiences for B2B customers. B2B ecommerce is expected to grow at a five-year compound annual growth rate of 10.7% and account for 24% of total U.S. B2B sales by 2027, according to Forrester, offering significant growth opportunities for retailers.

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