Ebay will be back on the runway this Fashion Month following its 2024 debut. This year, Ebay is upping the ante with a series of partnerships with top fashion designers, including Erdem, Luar, Altuzarra, Kallmeyer and Ahluwalia, which will incorporate pre-loved pieces from previous years into their Spring/Summer 2026 (SS26) collections.
The partnerships — developed in collaboration with the Council of Fashion Designers of America (CFDA), British Fashion Council (BFC) and Fédération de la Mode Circulaire (FMC) — aim to make a “bold statement about the power of pre-loved and the relevance of circularity on fashion’s biggest stage.”
To top things off, Ebay will be bringing back its Endless Runway pre-loved fashion shows during the New York and London fashion weeks. All items showcased at the events will be available to be shopped in real time via Ebay Live.
The Fashion Month activations serve two purposes for Ebay: to highlight sustainable circular fashion and to promote Ebay as a leading platform for customers to find it. Nearly 40% of all clothing, shoes and accessories sold on Ebay last year were pre-loved, and users searched for “vintage” more than 1,200 times a minute, according to the company, which has close to 2.4 billion listings across its marketplace.
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“Ebay is where vintage finds, pre-loved pieces and emerging designer fashion converge — offering the most dynamic selection for the most diverse fashion marketplace in the world,” said Alexis Hoopes, VP of Global Fashion at Ebay in a statement. “With Ebay Endless Runway, we’re continuing to prove that pre-loved fashion is leading the global conversation around circularity.”
