Amazon Brings its Newest Series Gen V to Life with Shoppable Virtual Experience

Amazon has created a virtual store based on Godolikin University from the upcoming series Gen V.
The Campus Store in the Gen V virtual experience. (Photo courtesy Amazon)

Amazon has launched a new virtual experience where fans can shop for products from Prime Video series and movies, beginning with the upcoming series Gen V, a spinoff of The Boys that will debut on Sept. 29.

A shoppable dorm room in the Gen V virtual experience.
A shoppable dorm room. (Photo courtesy Amazon)

Customers can immerse themselves in the world of Gen V with a virtual visit to Godolkin University, the fictional university where the show is set. Fans are invited to explore the campus through an Easter-egg-laden campus tour. Visitors can explore the campus exterior; watch the Godolkin University “orientation” video at the student union; check out Vought-a-Burger; and visit the Campus Store, where U.S. fans also can shop for Gen V gear. Within the residence hall, there are also a number of dormitory rooms where U.S. fans can shop dorm room products, and Dean Shetty’s office will be coming to the experience soon.

The experience is currently only available on web-based browsers. While it is available globally, only visitors based in the U.S. can shop the approximately 150 items available for sale on the site. To buy an item, U.S. visitors simply click on items with a price, and then select “Buy Now” to complete their purchase on

Shopping experience in Amazon's virtual store for Gen V
Photo courtesy Amazon



A Digital Experience To Help You Find Your Next Big Idea

This premium content is part of the Retail ThinkTank experience – a free, digital hub with dozens of exclusive and high-quality resources on the latest news and retail trends. Complete the brief form below ONCE to get access for free and receive our weekly newsletter!

As a Retail TouchPoints subscriber, you get free access to Retail ThinkTank, a hub with hot takes on the latest retail trends. Confirm your access below by entering your email and clicking the “Get Access” button.

Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit


Access Our Editorial Calendar

If you are downloading this on behalf of a client, please provide the company name and website information below: