Westfield Adds Location Analytics To Data Harvesting Initiative At Shopping Centers

Unibail-Rodamco-Westfield (URW) has named as its location analytics provider as part of a wider effort by the property management firm to leverage new technologies at its retail locations.

URW will use the solutions to help determine where it should allocate resources within its shopping centers, and to gather insights that can be used to modify marketing strategies, ensure lease optimization and measure overall tenant and shopping center health. Expected findings include mobile location and customer visitation data, competitive benchmarking, visitors by trade area and customer preference information, including cross-shopping at any given mall.

“Innovation remains at the core of our business, and we are always looking for solutions to help us create tailored experiences for visitors and tenants alike,” said Ghadi Hobeika, EVP of Media Sales, Marketing and Digital at URW in a statement. “ will provide us with a new and critical lens to help drive key marketing decisions and will enable us to thoughtfully analyze data to ensure we remain at the cutting edge of retail and offer the ultimate customer service and experience.”


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