Carrefour Taps Customer Insights Platform to Improve Collaboration With Suppliers

Carrefour will harness a new customer insight program created by Majid al Futtaim, a shopping mall and retail operator in the Middle East, Africa and Asia, and dunnhumby. The software will help Carrefour and its suppliers better meet shoppers’ needs and accelerate growth plans by providing them with greater insight.

Majid Al Futtaim will help Carrefour gain a deeper understanding of its customers and translate these insights into actions at the store level. The solution will let teams monitor and act on performance trends to drive sales growth and loyalty.

Additionally, suppliers will have access to insights based on the shopping behaviors of Carrefour customers across seven markets in Majid al Futtaim’s operating region in order to better collaborate with the retailer and optimize brand marketing strategies.

“As part of our long-term vision, this partnership will enable Carrefour to take a truly data-driven, ‘customer-first’ approach, ultimately delivering a more relevant customer experience,” said Miguel Angel Povedano, Chief Commercial Officer at Majid Al Futtaim – Retail in a statement. “As the first retailer in the region to offer suppliers access to such comprehensive insights, we believe it is important to work more closely with suppliers for their success, and we’re excited about the opportunity to forge stronger and more reliable relationships within our network, using a shared customer understanding to co-create category plans that drive mutual growth.”


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