Zebra Technologies Acquires SaaS Forecasting and Merchandising Solution

Zebra Technologies will acquire, a provider of AI-powered Software-as-a-Service (SaaS) solutions designed to assist with forecasting and merchandising in the retail and CPG industries. will serve as the planning and demand forecasting module within Zebra’s retail software portfolio. aims to help users ensure they have the right product in the right place, at the right time, at the right price, based on the current state of the supply chain, store inventory and consumer demand. These capabilities can help retailers:

• Maximize forecast accuracy;

• Anticipate consumer demand to meet retailers’ service level, shelf-level, store-level, and ecommerce orders;


• Optimize pricing and trade promotions; and

• Unify sales, trade and demand planning.

“Through its synergies with our retail store execution portfolio, the acquisition of will further drive our ability to bring the power of AI to our customers, and meet the demands of today’s consumer,” said Anders Gustafsson, CEO of Zebra Technologies in a statement. “It will also enable us to offer our customers in the CPG industry an analytics, AI and automation solution that supports more efficient planning and operations with greater visibility across the supply chain.”

The solution will be integrated alongside the analytics and execution solutions delivered by Zebra Prescriptive Analytics (ZPA, formerly Profitect) and the Reflexis Workforce Management and Task Management solutions.

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