Trunk Club Cements Customer Relationships Using Salesforce

As an up-and-comer in the men’s fashion space, Trunk Club relies on excellent customer service to stand out. Although the retailer has established a strong presence online, it also is expanding into showrooms, which helps Trunk Club stylists cement long-term relationships with customers.

To participate in the multichannel Trunk Club experience, consumers visit the company web site and complete a quick survey to clarify personal styles and fashion preferences. A personal stylist refers to survey results to craft outfit recommendations, which are presented to the customer for purchase.

In the below video, a Trunk Club stylists shares how the team uses Salesforce to develop detailed customer profiles, and access the information to put together outfits that suit personal tastes and styles. 


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