relationships

Representation, ‘Nanocommunities’ and Convenience: How Retailers Can Build Real Relationships on Social Media

Just how much did the COVID-19 pandemic change people’s worldview? The short answer is a lot: 37% of consumers responding to the…

5 Ways To Maximize Influencer Marketing Impact

While influencer marketing is a relatively new phenomenon, it’s already demonstrating its worth. Birchbox, for example, credits its influencer marketing program for a whopping 258% increase…

When Gearing Up For Valentine’s Day, Don’t Fall In Love With Stereotypes

As retailers prepare for Valentine’s Day this week, they should be sure to monitor purchasing trends before basing potential sales off of…

Trunk Club Cements Customer Relationships Using Salesforce

As an up-and-comer in the men’s fashion space, Trunk Club relies on excellent customer service to stand out. Although the retailer has…

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