ISD Corporation, a provider of secure payment management software and solutions for merchants, and Givex, a global provider of closed loop card technologies including gift, loyalty, and other stored value programs, have announced the integration of the Givex gift card program to the ISD Payment Switch. The announcement follows ISD’s 25th anniversary in the payment software industry.
The Givex integration is designed to allow merchants using the ISD Payment Switch to take advantage of Givex’s gift card program so they can drive customer acquisition and sales. Merchants will be able to activate, reload and redeem gift cards, giving recipients the extra push to make their first purchase from a business.
Givex’s goal is to provide solutions for businesses so they can acquire new customers, learn about customers by building a customer database, communicate with customers, and reward loyal customers.
Throughout ISD’s lifespan, the company has had the mission to provide best-of-breed software solutions, which minimize merchant payment acceptance costs and secure sensitive cardholder data. In 1985, the company’s focus was to find a more manageable way for merchants to routing credit card transactions to their bank of choice, paving the way for their latest offerings focusing on in-store components to drive pin pads and secure cardholder data appliances, designed to make processing easier for POS vendors.