Three Chevron ExtraMile convenience stores are implementing dynamic merchandising, social media content and AI-powered sommeliers as part of a pilot program with Samsung Electronics America. Parent company Chevron Stations Inc. (CSI) will use a combination of digital screens, foot traffic analysis, an AI-powered social media solution and a robust content management system to power these new experiences.
The stores, which are located in San Diego, Millbrae, Calif., and Vancouver, Wash., will combine 4K UHD Samsung Smart Signage Displays with a data-driven content strategy that aim to better attract and engage in-store shoppers. The displays have an ultra-slim design so they fit seamlessly within each store’s existing environment. Creative Realities, Inc. is installing the screens in key store displays at the soda fountain, in snack aisles, refrigerated sections and behind the register.
Content will be dynamically published to screens using the Samsung MagicINFO Content Management Solution (CMS). Sprinklr Social integration will deliver social media content and interactive polls to consumers. With IBMWeather, shoppers will see real-time content and promotional offers that are tailored to the local weather forecast.
As part of the pilot program, ExtraMile stores also have introduced “Sam the Sommelier,” a generative AI-powered virtual assistant that interacts with customers via voice or live chat through an app and provides recommendations for wine pairings with their food purchases. Customers can take a quiz to find their ideal bottle and get immediate assistance to complete their transaction without interacting with human associates.
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Samsung is integrating FastSensor’s foot traffic analytics software at the three ExtraMile locations to acquire ecommerce-style metrics about how customers move throughout the store. The software can analyze data on traffic flow, as well as customer purchase intent, sales conversions and store sections with the highest traffic rates. These insights will help CSI understand customer behaviors and preferences, and ultimately improve the store experience.
