Advertisement

45% Of Shoppers Don’t Trust Retailers To Keep Their Information Safe

RR Ineractions image

Almost half (45%) of shoppers don’t trust retailers to keep their credit and debit card information safe from potential hackers, according to a report from Interactions. Up to 44% of respondents have had their personal information stolen as a result of a security breach.

The Retail Perceptions report, titled: Retail’s Reality: Shopping Behavior After Security Breaches, offers insight into how consumers’ loyalty to brands changed following highly publicized data breaches. Up to 12% of shoppers said they stopped shopping with retailers that experienced a breach, with an additional 36% indicating they shopped at the retailer less frequently.

With debit and credit cards being top targets for hackers, shoppers may be swayed into making purchases via other means, particularly cash. The majority (79%) of respondents said they were more likely to use cash instead of credit cards to purchase products in-store. This change in payment preference isn’t beneficial for retailers, as 26% of consumers said they would spend less using cash.

Consumers have varied opinions regarding their comfort levels shopping with retailers after they experience a security breach. Approximately one fifth (19%) of respondents feel comfortable going back to the same retailer to shop immediately, while another 19% said they would prefer to hold off for three to six months. Conversely, some people don’t care as long as the breach is corrected quickly (22%).

Advertisement

Shoppers provided four key stipulations retailers would have to adhere to in order to regain their trust after a breach:

  • Provide free credit monitoring capabilities;
  • Offer additional incentives or discounts;
  • Provide clear and honest explanations to shoppers regarding the breach; and
  • Increase security measures and communicate the changes that have been made.

Click here to access the complete report.

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: