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Gamified Training Boosts Brand’s Appliance Sales 26.2%

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How REN Clean Skincare Reimagined Loyalty by Making Shoppers Part of its Sustainability Journey

Patagonia’s Newest Mission: Replacing Single-Use Packaging with Technology

FTD Deploys New Online Tools in Bid to Expand Adoption by SMB Florist Network

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Macy’s, Kohl’s And Nordstrom Shoppers: Who Are They Really?

As retailers seek ways to more accurately target promotions, advertising and other types of engagement to their customers, they are finding it…

Super Bowl Social Activity Reaches New Heights, But Brands Fail To Capitalize

Over the years, the Super Bowl has evolved from the must-see event for sports fanatics, to a cultural phenomenon of sorts. Now,…

QVC Exec Shares Digital Commerce Trends, Lessons Learned

Throughout its extensive history, QVC has focused on remaining relevant to consumers by tailoring marketing and commerce strategies based on her unique…

Kohl’s And Target Get A’s In Back-To-School Advertising

Kohl’s and Target received the highest scores on their back-to-school ads, according television and video analytics solution provider Ace Metrix. While Target…

Social TV Creates New Engagement Opportunities For Retailers

TV ad reach is shrinking. But that’s not a bad thing for retailers investing in ads or the consumers they are trying…

Zappos Unveils Keys To Mobile Success

Smartphones and tablets have become key tools for today’s shoppers. Whether at home or on the go, consumers are consulting their mobile…

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Top Retail Trends to Watch in 2022

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