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tru kids brands

Westfield Malls Will Host Physical Locations For ‘Digital Native’ Brands

Mall operator Unibail-Rodamco-Westfield (URW) is collaborating with Verishop, an online lifestyle shopping destination, to open pop-up or full store concepts for digitally native…

Target To Power Online Sales At Revived Toys ‘R’ Us Web Site

Target will fulfill e-Commerce orders made through the newly resurrected Toys ‘R’ Us. Shoppers who visit the relaunched toysrus.com can browse product…

Tru Kids Brands Doubles Down On Experience With Traveling Exhibit

Tru Kids Brands is partnering with Candytopia, an interactive art exhibition, to launch The Toys ‘R’ Us Adventure pop-up experience for the…

Tru Kids Brands Taps Party City Exec As New President

Tru Kids Brands, the parent of the Toys ‘R’ Us brand, and b8ta announced today that Jamie Uitdenhowen has been named President of Toy Retail Showrooms, LLC,…

Tru Kids Brands And B8ta Resurrect Toys ‘R’ Us For The Holidays

Tru Kids Brands and b8ta are partnering to bring Toys ‘R’ Us back to the U.S. in time for the holiday season….

Building Blocks For Toys ‘R’ Us 2.0: Experiential Retail, Smaller Stores, Laser Focus On Kids

As Tru Kids Brands rises from the ashes of Toys ‘R’ Us, the revived retailer will enter an industry that has moved on since…

Toys ‘R’ Us Gets A Second Chance As Tru Kids

Toy ‘R’ Us has returned from its 2018 demise as Tru Kids Brands, the new parent company of Toys ‘R’ Us, Babies…

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