sports

Fanatics Scores 27,000 Personalized Marketing Campaigns With Salesforce

As a brand built on riding the emotions of sports fans at their most intense moments, online sports merchandise retailer Fanatics aimed…

Rover Raises $1.1 Million To Propel Location-Based Mobile Marketing

Rover, a Toronto-based provider of location-based mobile marketing platform has raised $1.1 million in seed funding. The company will use the new…

Derek Jeter And The Sports Superstar’s Effect On Retail

Anyone who has followed the sports world recently (and many who haven’t) know about the retirement of baseball star Derek Jeter. Jeter…

Dick’s Sporting Goods Optimizes Assortment Planning With JDA Software

Today’s web- and mobile-enabled shoppers are demanding more relevant and customized brand choices. From marketing channels and messaging to item selection and…

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