social media

4 Ways To Measure Customer Experience On Social Media

Pictured: (Left: Estelle Wienk, Right: Zoé Peri) By now, nearly all brands are interacting with customers on social media. The question is…

Marketing For Retail Now Means Marketing For Hearts

The average American continues to find more income in their pocket to spend as they like, whether that be on savings or…

Study: U.S. Mobile Shopping App Sessions Grew 70% Since 2016

Consumers in mature markets like the U.S. spent nearly three hours a day in mobile apps in 2018 on average, according to…

Exclusive Poshmark CMO Q&A: How Social Commerce Creates A Network Effect On A Personal Level

As retail and social media channels increasingly intertwine, the concept of “social commerce” is making its mark. One strong example is Poshmark,…

Shopper Loyalty Study: Use Price, Brand Differentiators To Woo Competitors’ Customers

Even though 75% of shoppers say they have a preferred brand when shopping, these preferences can certainly be changed: 76% were likely…

Insights Into The Changing Influencer Landscape From Collab/18

The role of influencers in retail is shifting, with companies such as Macy’s starting to use their own employees rather than relying…

Authenticity And Education Sway Shoppers More Than Social Media Influencers

Celebrity influencers are starting to lose their luster: shoppers are 2X as likely to order a product recommended by a friend on…

The Evolving Luxury Industry Embraces Social Media And Personalization

Social media, which was once shunned by luxury retailers for fear of cheapening their exclusive image, is now being recognized as a…

Rivet Works Provides Consumer-Generated Content Automation To BigCommerce

Rivet Works, a solution provider that helps retailers collect and utilize consumer-generated content, has partnered with BigCommerce. Rivet Works integration is now…

What Impact Has Social Media Had On The Fashion Industry?

We’re all aware that social media is taking over to some extent. And, we’re becoming more influenced by what we see online…

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