social media marketing

Skincare CEO Reveals 6 Keys To Influencer Marketing Success

Influencers have become a mainstay in the beauty marketing world. Largely embraced in the color cosmetics space, influencers can help spread the…

Shapermint #MakeTheCall Mother’s Day Campaign Tops 12 Million Impressions

Historically, marketers have used Mother’s Day to tug at consumers’ heartstrings in order to get them to open their wallets. But this…

Adidas, Glossier Take Mobile Marketing To New Heights With Personalization, Shoppable Video

As if further proof of the importance of a mobile-first strategy was needed, holiday 2017 demonstrated the influence of mobile as both a shopping…

LIDS, Lowe’s And Sephora Find New Ways To Tackle Social Media

It’s clear by now that for retailers, leveraging social media is no longer a “nice to have,” it’s a “must-have.” As new…

Using Social Media To Measure Event Engagement

Retailers are increasingly turning to social media as a tool to determine how the public perceives their brand. A recent report from…

How Leading Retailers Created Successful Social Media Marketing Strategies

Social media networks are valuable assets for retailers — to engage with shoppers and as an additional vehicle for paid advertising. In…

How-To For Retailers: Maximizing Facebook Engagement With Images

Retailers investing in social media marketing are finding success in terms of brand awareness, engagement and sales. As many as 93% of…

Back-To-School Shopping Increases In 2012; Target & IKEA Focus On Mobile, Social Strategies

This is Part I of the Retail TouchPoints two-part Back-To-School report. This feature highlights strategies, spending trends and predictions for the new…

Bonobos and Warby Parker Use Social Media Analytics To Increase Engagement, Enrich Curation

This is Part III of Retail TouchPoints’ multi-part feature investigating trends and developments in social media analytics and the business intelligence the…

Walmart, PacSun & Ice.com Share Insights On Social Media Analytics

This is Part II of Retail TouchPoints’ multi-part feature investigating trends and developments in social media analytics and the business intelligence the…

Channel Innovation Awards Recognize Republic, 8 Other Retail Leaders

Retail TouchPoints is proud to present the second annual Channel Innovation Awards, honoring retailer leaders who are achieving cross-channel success in…

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