segmentation

Driving Marketing ROI Through Microsegmentation

Shoppers today don’t just want the right products at the right price at the right time. They want to be immersed into…

How Advanced Email Analytics Helped Kerrits Boost its DTC Business 150%

The mass store closures prompted by COVID-19 in spring 2020 could have spelled disaster for equestrian specialty brand Kerrits, which had operated…

MeUndies Scales Up Influencer Marketing Campaigns With AI-Powered Matchmaking

Like many popular DTC brands, MeUndies has grown by delivering a feeling of authenticity within its messaging, expressing core values such as…

Mobovida Boosts Revenue-Per-Email-Send 33% With Personalized Messaging

Mobovida, an online retailer of mobile accessories and handbags, is meeting the challenge of selling highly commoditized products with a two-pronged approach:…

MVMT Watches Gains 105% Up-‘Tick’ In Email Revenue

It takes two hands to show the correct time, and for e-Commerce retailer MVMT Watches it’s taken two email companies to craft…

How To Use New Marketing Tools And Analytics To Boost Customer Engagement: #RSP16 On Demand

From creating an “advocate army” to maximizing the benefits of location information, retailers are finding new ways to optimize both internal and…

Strap Analyzes Consumer Data To Increase Marketing Campaign Relevance

With personalization a key goal among retailers today, merchants must find out how to gather, understand and leverage consumer data to build…

Runa Unveils Conversion Marketing App Designed To Tailor Pricing, Promos

Designed to enable retailers to offer customers real time individualized pricing incentives online, Runa announced today the release of “Conversion Marketing.” The…