Strap Analyzes Consumer Data To Increase Marketing Campaign Relevance

With personalization a key goal among retailers today, merchants must find out how to gather, understand and leverage consumer data to build out relevant marketing campaigns.

Data analytics platform Strap enables actionable human data to inform and improve marketing and engagement programs. Retailers can use Strap to uncover data that powers email marketing campaigns, social media campaigns and loyalty apps. Upon launching these campaigns, consumers can opt-in via a mobile device and collect potential rewards.

Through analytics and segmentation gathered from consumer devices such as smartphones, wearables and health data applications, the Strap platform can enable retailers to:

• View consumer data in a dashboard;

• Create custom segments based on consumer data;

• Set up automated marketing messages and triggers based on individual consumer actions and predicted behavior;

• Discover what the average shopping day, week or month looks like for a consumer;

• Analyze recent trends and use them to make new predictions; and

• Match shopper data with loyalty, social media, shopper and survey data for a holistic view of your consumers.