consumer data

New Alliance in Europe Aims to Help Retailers Practice ‘Ethical Commerce’

At a time when 75% of consumers say they are worried about how companies use their data, according to a recent global…

Exclusive Q&A: Ecommerce Winners Focus on What Customers are Seeking vs. the Products They’re Selling

Author Raj De Datta believes that the companies that are winning today in the crowded terrain of cyberspace are those focusing on the solutions they provide, rather than the products…

Data Is The Bedrock, But It Needs A Purpose: Thoughts From Salesforce Connections

Two weeks ago when I attended Salesforce Connections in Chicago, one major theme captured my attention: it is vital to track, analyze and understand shopper…

45% Of Retailers Still Lag In GDPR Compliance Ahead Of May 25 Deadline

Retailers targeting consumers in the European Union (EU) are counting down the days until they must comply with the General Data Protection…

Personalization Platform VMob Secures $2.3 Million In Funding

VMob, a cloud-based personalization platform designed for retailers and QSRs, has received $2.3 million in funding from Vix Investments Limited. The company…

Retailers Must Embrace Digital Technologies To Optimize The Store Experience

The retail experience, regardless of channel, is now largely driven by the merchant’s analysis and interpretation of consumer data. What this data…

Strap Analyzes Consumer Data To Increase Marketing Campaign Relevance

With personalization a key goal among retailers today, merchants must find out how to gather, understand and leverage consumer data to build…

More Than 90% Of Consumers Use Smartphones While Shopping In Stores

Consumers are relying more on their mobile devices to communicate, research products and acquire information. As a result, retailers need to prioritize…

Pitney Bowes Survey Reveals Consumers’ Willingness To Share Personal Data

In a new survey, Pitney Bowes revealed consumers’ sensitivities and perceptions about personal data and their willingness to share it with companies….