Retailers Must Embrace Digital Technologies To Optimize The Store Experience
The retail experience, regardless of channel, is now largely driven by the merchant’s analysis and interpretation of consumer…
News January 12
Latest In: consumer data
Strap Analyzes Consumer Data To Increase Marketing Campaign Relevance
With personalization a key goal among retailers today, merchants must find out how to gather, understand and leverage…
News January 5
More Than 90% Of Consumers Use Smartphones While Shopping In Stores
Consumers are relying more on their mobile devices to communicate, research products and acquire information. As a result,…
News August 20Illuminating Tips For Brighter Beacon Marketing
By Daniel Dreymann, Mowingo While beacons are providing a better way for marketers to engage customers in their…
Executive Viewpoints March 9Pitney Bowes Survey Reveals Consumers’ Willingness To Share Personal Data
In a new survey, Pitney Bowes revealed consumers’ sensitivities and perceptions about personal data and their willingness to…
News June 52011 and 2012 Top Ten in Mobile (in 100 words or less)
In a season where every second tweet and Google+ post is a look back or forward at the…
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