Retail ThinkTank: Ecommerce Strategy (2022)

Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

For shoppers, paying for the items they want is a necessary evil at best and a complicated chore at worst (especially online)….

How One UK Publication Captures Shoppers at the Point of Inspiration

British newspaper The Independent has always been a bit of a rebel. Founded in 1986 despite skepticism about whether the UK needed…

‘OG’ Reseller Goodwill Wants a Piece of the Online Action

Before “resale,” there was “thrifting.” And before Poshmark, ThredUP, Facebook Marketplace and even eBay were a twinkle in their founders’ eyes, there…

How Eyebuydirect Doubled Sales Since the Pandemic, Thanks to Both Technology and Trend-Watching

Eyebuydirect has focused on expansion during a period when many retailers are scaling back operations, including nearly doubling its SKU count from…

Driving Marketing ROI Through Microsegmentation

Shoppers today don’t just want the right products at the right price at the right time. They want to be immersed into…

Inside the ‘Online Mall’ Simon has Created for its Outlet Brands

A lot of new marketplaces have sprung up in the last few years, but even among that now dense crowd, Shop Premium…

As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital

Once reserved for an ultra-affluent clientele with disposable income to spend on shopping trips in the world’s most fashionable cities, the luxury…

Wish’s New CEO has his Sights Set on a Comeback — Here’s How He Plans to Do it

Not too long ago, Wish was the top shopping app in the world, but like many giants before it, Wish was felled…

How Barnes & Noble is Leveraging the #BookTok Phenomenon (and Vice Versa)

Before there was TikTok to entertain us, there were books (and radio, theater, TV, music…but that’s not the point here). Now, the…

How 3D Helps Footwear Brand Merrell Move at the Speed of the Consumer

With the metaverse ever-present in the media these days, most people’s first thought when hearing the term “3D” will be of things…

Ecommerce Check-In: Has 2022 Shaped Up the Way We Predicted?

The ecommerce boom of 2020 brought millions of new shoppers to digital platforms, and that growth trajectory continued into 2021. At the…

From ‘Beautiful Playground’ to ‘Commerce Destination’: Inside the Vision of Pinterest’s New Chief Shopping Officer

Pinterest’s role in the world of social media is blurry — consumers use the platform very differently than they do Instagram or…

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