publicis sapient

Capitalizing on Livestreaming’s Growth Potential: Expert Advice for Newbies

Livestreaming, also known as live commerce, is still emerging in Western markets, particularly when compared to the booming Chinese livestreaming market. But…

As Ecommerce Growth Continues, Retailers Turn ‘Steely-Eyed’ Gaze to Profitability

Retailers’ attitudes about ecommerce have undergone a series of rapid evolutions over the last two years. In the early days of the…

Macy’s vs. HBC: Two Different Takes on the Ecommerce Spinoff

Shareholder activists are nothing new — some sources credit Warren Buffet’s mentor Jeff Gramm as the first activist investor, nearly 95 years…

The Future of Shopping: What to Expect in 2032

Over the last two years, the retail industry evolved faster than we could’ve imagined. Ecommerce, along with other digital channels, took center…

Handling Holiday Fulfillment: How BOPIS, Transparency and Multiple Delivery Options Can Win the Season

Labor shortages, stressed supply chains and a major emphasis on ecommerce have turned fulfillment into one of the biggest challenges retailers will…

The Top 10 Predictions for Holiday 2021

The labor crunch, inventory shortages and Delta variant concerns will put stress on this holiday season, but retailers still have a lot…

Why Prime Day Presents a Prime Opportunity for Retailers Not Named Amazon

Most Prime Day post-mortems look at metrics such as sales growth across categories and year-over-year changes — and with good reason —…

Preparing Retail Supply Chains for a Post-COVID World

As more consumers are vaccinated and COVID restrictions begin to ease, the key questions many retailers will be asking are what will…

Retail Rebounds in Q1 2021, but Even a Fading Pandemic Leaves New Challenges in its Wake

Retail results for Q1 2021 have been promising so far, showing that the economy may finally be emerging from a long, slow…

The Ethical Shopping Journey

One of my first jobs was at The Body Shop. It was the early 1990s, and the store was situated in a…

Amazon Experts: What Does Bezos Move Mean for the Retail Giant?

Jeff Bezos has, for good or ill, long been synonymous with Amazon (that’s what happens when you lead a boundary-breaking company for…

Holiday 2020: Why Target Soared While Nordstrom Faltered

Additional results for the 2020 holiday season are coming in, and the outlook is rosy despite the unprecedented challenges: Adobe Analytics pegged…

publicis sapient

Capitalizing on Livestreaming’s Growth Potential: Expert Advice for Newbies

As Ecommerce Growth Continues, Retailers Turn ‘Steely-Eyed’ Gaze to Profitability

Macy’s vs. HBC: Two Different Takes on the Ecommerce Spinoff

The Future of Shopping: What to Expect in 2032

Handling Holiday Fulfillment: How BOPIS, Transparency and Multiple Delivery Options Can Win the Season

The Top 10 Predictions for Holiday 2021

Why Prime Day Presents a Prime Opportunity for Retailers Not Named Amazon

Preparing Retail Supply Chains for a Post-COVID World

Retail Rebounds in Q1 2021, but Even a Fading Pandemic Leaves New Challenges in its Wake

The Ethical Shopping Journey

Amazon Experts: What Does Bezos Move Mean for the Retail Giant?

Holiday 2020: Why Target Soared While Nordstrom Faltered

2023 Leading Vendors to the Top 1000 Retailers Report

5 Trends Shaping Retail Strategy and Execution in 2023

Influencer Marketing Spending Surges to $4.6 Billion — Here Are the Most Important Areas to Target

The New Shopper Habits Shaping the Future of Retail Analytics

How To Recession-Proof Your Marketing

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