promotions

Consumers Express Frustration Over Irrelevant Online Content

Consumers no longer have patience for batch-and-blast marketing campaigns and irrelevant online content, according to new research released by Harris Interactive and…

ePrize Social Analytics Aggregates Facebook Data

Most marketers (80%) said they plan to use social media data in their overall marketing efforts, according to eMarketer in a recent…

ALCO Stores Implements Revionics Pricing Solutions

Localization is a hot topic among retailers striving to create more relevant offers, inventory assortments and price points across channels. In doing…

Inconsistent Pricing Across Channels Remains A Key Challenge For Retailers

Following is Part 2 of the Retail TouchPoints series,Pricing Challenges In An Omnichannel World. Part 3, which will look at best-in-class…

Padres Ballpark Store Implements ShopperTrak To Assess Traffic Trends, Increase Conversion Rates

The Padres Majestic Team Store, the ballpark-based store selling San Diego Padres baseball team fan products, announced the implementation of the ShopperTrak…

City Farmers Takes A Scientific Approach To Pricing And Promotions

Best-in-class retailers are collecting and analyzing data in real time to make more efficient decisions — especially around pricing and promotions. Because…

Demand-Driven Merchandising Solution Tackles Complex Inventory Challenges

Best-in-class retailers are leveraging innovative technologies that allow better merchandising and assortment planning decisions. As consumers continue to utilize multiple channels to…

BevMo! Enhances Customer Satisfaction With Price And Promotion Optimization Tools

The continued proliferation of online shopping makes it imperative for merchants to harness in-depth shopper information for more efficient marketing, pricing and…

VF Outlet Creates Social Media Presence, Generates 33,000+ “Likes” In 10 Months

VF Outlet, a discount fashion retailer with more than 70 locations, recently partnered with Stream Companies, a full-service advertising agency, to launch…

Electronic Labels Move At The Speed Of Retail Promotion

The U.S. retail department store sector is highly competitive, relying heavily on a multi-channel go-to -market strategy. While it continues to attract…

Facebook/Loyalty Combo Sends Coupons To Friends For Items Just Purchased

Imagine if just a fraction of the 500 million Facebook users connected with just a few of their average of 130 friends…

Wal-Mart Price Drops, Channel Transparency Accentuate Impact Of Promo Optimization

Fresh off the discounting frenzy of Black Friday and Cyber Monday, Wal-Mart fired its latest salvo in its pricing war this week,…

Get ready for the holidays with the Holiday ThinkTank! Find must-read articles, webinars, videos, and expert tips on everything from trends to marketing, in-store ideas, ecomm, fulfillment, and customer service. It’s all free and available anytime—so you can plan, prep, and win the season your way.