Padres Ballpark Store Implements ShopperTrak To Assess Traffic Trends, Increase Conversion Rates

The Padres Majestic Team Store, the ballpark-based store selling San Diego Padres baseball team fan products, announced the implementation of the ShopperTrak Managed Service solution. The goal of the initiative is to increase conversion rates by gathering and assessing foot traffic data and trend analytics.

Unlike traditional retail sites, the Padres Majestic Team Store experiences significant traffic variations on game days versus non-game days. Traffic trends and conversion rates revealed by ShopperTrak is expected to help store managers take smarter steps toward capturing shopper opportunities on days with increased ballpark attendance. Conversion numbers will help guide promotions to drive fans to the store on non-game days and convert more browsers into buyers. Further, store managers plan to use traffic data to schedule staff more effectively, thereby providing a better shopping experience for Padres fans.

“Retail is an important part of the sports fan experience,” said Brent Stehlik, SVP of Business Operations for the Padres, in a ShopperTrak press release. “ShopperTrak allows us to accurately measure our store performance, in an effort to monitor the effectiveness of our signage and promotions, with the goal of increasing the percentage of fans who enter the store and make purchases.”