Independent jewelry retailer Borsheims kicked off an International Women’s Day partnership with Rachel Balkovec, manager of the New York Yankees minor league team the Tampa Tarpons. Balkovec is affiliated professional baseball’s first woman to be hired as a manager and shares Omaha, Neb. ties with Borsheims.
“Borsheims is a leader in the jewelry industry with women at our helm,” said Andy Brabec, Director of Marketing and Ecommerce for Borsheims in a statement. “We’re thrilled to partner with another female leader with local roots to showcase how confidence and determination in young ladies’ lives can help accomplish their goals. We are launching The Rachel Balkovec Collection in conjunction with Rachel to not only share her path of success, but to encourage young girls and women to stay focused on their goals and trailblaze their future.”
The collection includes bar necklaces engraved with messaging that includes words such as “Confident,” “Empowered,” “Take Risks,” “Fearless,” and “Not Done Yet” on the front of each piece. Necklace designs feature Balkovec’s signature on the back.
“It is a genuine honor to announce my partnership with Borsheims, an iconic brand I have admired since I was a young girl,” said Balkovec in a statement. “We want to use this partnership as a platform to not just encourage young women to have a seat at the table, but rather to break barriers and be at the head of the table.”
Price points in the collection range from $50 to $380, and a portion of proceeds from the sale of The Rachel Balkovec Collection will be donated to the Women’s Center for Advancement in Omaha.
“Giving back to our community is at our core and this partnership will contribute to opportunities and education to ensure women in Omaha grow strong and push through barriers,” said Borsheims CEO Karen Goracke in a statement.
The collection will be promoted through social media initiatives, video content and in-store appearances scheduled to take place later this year.