product reviews

Facebook Ups the Shopping Ante with new Livestreaming, Community Commerce Features

Fresh off its rebrand, Meta has introduced a series of new tools to make shopping and buying easier on its flagship platforms…

From Disgruntled To Loyal: Building Trust In Spite Of Negative Reviews

It happens. Despite your brand’s best efforts to delight customers or provide consistent product quality, every now and then you’re likely to…

Bazaarvoice Acquires Influenster, Boosting Network Reach To 6 Million Users

Bazaarvoice, a product review and user-generated content platform with a network of 6,000+ global brand and retailer web sites, has acquired Influenster,…

Study: 69% Of Shoppers Leave A Site If Product Info Is Subpar

Today’s shopper can get all the information they need about a product online if they seek it out, but individual retailers often…

86% Of Women More Likely To Make A First Purchase After Social Media Engagement

Although social media marketing has been a critical component of retail strategies in recent years, the impact on purchasing through the power…

Search Engines Remain Powerful ‘Funnels’, Even Against Amazon

While Amazon continues to be at the forefront of e-Commerce sales, online brands shouldn’t give up their quest to gain visibility among…

67% Of Consumers Still Label Facial Recognition Technology As ‘Creepy’

As many of 79% of U.S. consumers are fine with the idea of scanning a product on their mobile device to see…

Shoppers Kick Off Back-To-School Research Early In 2014

Back-to-school shoppers in the U.S. started their research earlier than expected in 2014, according to a report from Bazaarvoice. Although consumers indicated…