Bazaarvoice, a product review and user-generated content platform with a network of 6,000+ global brand and retailer web sites, has acquired Influenster, a product discovery and review platform with nearly six million community members. Terms of the deal have not been disclosed.
In the wake of the acquisition, Bazaarvoice revealed a page dedicated to the company’s joint services with Influenster, highlighting how the services are “bringing shoppers and brands together.”
The combination of Bazaarvoice and Influenster is complementary, as it is designed to give brands a single partner to help them build relationships with new and existing customers, create comprehensive product reviews and UGC strategy and power word-of-mouth marketing at scale.
“The decision to join forces with Influenster underscores Bazaarvoice’s commitment to connecting brands with consumers and consumers with one another through UGC,” said Joe Davis, CEO of Bazaarvoice, in a statement. “Influenster’s product sampling and review generation offerings further strengthen our core product ratings and reviews solutions, and their hyper-targeting and gamification capabilities will allow us to better support our customers’ broader marketing initiatives.”
The Influenster community has written more than 38 million product reviews and create, on average, more than 50,000 pieces of content every day — including photos, videos, and Q&As.
Bazaarvoice will offer all Influenster employees their same job role under the deal. Influenster Co-Founders Aydin Acar and Elizabeth Scherle will retain responsibility for key functions within the company. Integrated offerings will be available in North America immediately and in Europe in fall 2019, before expanding to other regions in 2020.