Online cash back platform Ebates will now reach more customers in the mobile shopping arena with its acquisition of product discovery app Shopular.
Shopular offers intuitive product discovery experiences and utilizes geotargeting technology, which alerts users about relevant deals and coupons when they are near their favorite stores.
The deal enables Shopular to introduce cash back shopping to its 1 million+ users. Founders Navneet Loiwal and Tommy Tsai will remain with the company as general managers of the Shopular business, leading technology development and the cash back integration. Terms of the acquisition were not disclosed.
“Shopular is the perfect partner to help us maximize our growth in the online and mobile commerce category,” said Kevin H. Johnson, CEO of Ebates in a statement. “With today’s consumers going mobile, it’s more important than ever to provide the right technologies to help them get the best deals, at the right time, as quickly as possible. We believe that the addition of Shopular to the Ebates family is the next step to making this happen.”
Over the past several years, Ebates has continued to increase its customer base, grow its network of participating stores, and expand its product offerings to include mobile apps for iOS and Android as well as a browser extension for cash back shopping.