Cutting-edge retailers are incorporating mobile elements into their loyalty programs to better engage with connected consumers. Tapping into this trend, Julep, an…
A recent IBM Institute for Business Value report confirmed that consumers actively seek shopping advice from peers, family, friends and strangers, and…
Given the increased emphasis on customer-centric marketing, retailers are fine-tuning their strategies to reflect shopper preferences and provide more relevant and timely…
Cellfire Inc. is partnering with Location Labs, a provider of mobile Location-as-a-Service infrastructure and applications, for its Store Alerts feature in the…