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Bath & Body Works Rolls Out Loyalty Program Nationwide

Bath & Body Works has launched its loyalty program nationwide at the retailer’s 1,750+ locations following testing in select markets. The personal…

Sephora Boosts Perks For High-End Loyalty Shoppers

Sephora is enhancing its Beauty Insider loyalty program with additional gift offerings and perks for higher-tier members. The new benefits build on a…

Points-Based Rewards Motivate Loyalty Among All Generations Of Shoppers

Retailers must make sure their loyalty programs stand out from the crowd: 75% of consumers actively earn and redeem rewards in just…

Want To Make Your Loyalty Program More Valuable? Give Customers The Power To Choose

Loyalty programs are more popular than ever before. From 2013 to 2015, the number of loyalty program memberships increased 26% – reaching 3.3…

Restaurant.com Revitalizes Loyalty Program With Gamification

The growing popularity of social media and smartphones has generated more connected and empowered consumers. To keep pace with these trends, cutting-edge…

Zynga And Honda Launch Reward-Based Mobile Advertising Campaign

Honda has rolled out a new mobile advertising campaign with Zynga, a provider of social game services, to drive awareness for the…

Sneakpeeq Leverages Gamification To Optimize Purchase Incentives

Flash sale and daily deal sites utilize time restrictions and limited access to generate greater purchase urgency. Other e-Commerce sites feature best…

Gamification Offers Measureable Results For Marketing And Engagement

Many retailers utilize social media and mobile marketing tactics to build two-way communication with consumers, increase loyalty and optimize engagement. However, a…

Tips to Optimize User Experience for the eCommerce Store Front

What makes an eCommerce Web site a success? Obviously you must have a differentiated, quality product or service to sell and a…

Predictive Research Points to Price-Sensitive Retailers for Near-Term Sales Hikes

Aeropostale, Family Dollar and Sam’s Club are three of the retailers “almost certain” to see sales increases over the next 75 days,…

Forrester Report Finds Retail Leads Loyalty Pack, But Channel Connections Still Missing

Retail was the clear winner in last week’s Forrester customer experience report, but its author sees a lot of room for improvement….

Expansion Of MyMacy’s Puts Promise Of Localized Assortments To The Test

Macy’s recent announcement that they will be expanding the MyMacy’s initiative across the U.S. is shaping up as a high profile litmus…

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Bath & Body Works Rolls Out Loyalty Program Nationwide

Sephora Boosts Perks For High-End Loyalty Shoppers

Points-Based Rewards Motivate Loyalty Among All Generations Of Shoppers

Want To Make Your Loyalty Program More Valuable? Give Customers The Power To Choose

Restaurant.com Revitalizes Loyalty Program With Gamification

Zynga And Honda Launch Reward-Based Mobile Advertising Campaign

Sneakpeeq Leverages Gamification To Optimize Purchase Incentives

Gamification Offers Measureable Results For Marketing And Engagement

Tips to Optimize User Experience for the eCommerce Store Front

Predictive Research Points to Price-Sensitive Retailers for Near-Term Sales Hikes

Forrester Report Finds Retail Leads Loyalty Pack, But Channel Connections Still Missing

Expansion Of MyMacy’s Puts Promise Of Localized Assortments To The Test

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