mobile

Sephora, Nike Leverage AR Effects Via Facebook Messenger

Four brands are presently taking a new approach to augmented reality (AR) experiences, integrating them with the Facebook Messenger messaging app. In…

47% Of Gen Zers Use Smartphones While Shopping In Stores

Gen Z, the generation born between 1997 and 2015, has never known life before the World Wide Web. Yet across the globe,…

Too Many Products Crowd Small Screens: ‘Paradox Of Choice’ Frustrates 48% Of Mobile Shoppers

Nearly half (48%) of consumers agree or strongly agree that buying and discovering products directly from brands’ mobile sites is frustrating, according to…

Social Commerce Best Practices: Optimize Mobile, Match Products To Platform Strengths

Social media is no longer just a place for building brand awareness or loyalty: it’s another potential storefront, a frontier where the…

Forrester, PayPal Execs Share Growth, Mobile Strategies At Magento Imagine

The topics of growth and community pervaded the Magento Imagine conference, which attracted more than 3,000 attendees from April 23-25, 2018 in…

Mobile Retargeting In A Cookieless World

I’ve read countless stories about crumbling cookies in mobile advertising, which typically include a level of fear for what this means for…

Only 17% Of Consumers Browse With Intent To Purchase On First E-Commerce Site Visit

Online shopping trips don’t always lead to a purchase, and only 17% of customers say buying something is their primary purpose when…

Easter Purchases Will Continue Strong Consumer Spend Trend

Easter spending is expected to hit $18.2 billion this year, slightly below the $18.4 billion spent in 2017 but still the second-highest…

Relationship Marketing Hub Releases Mobile Messaging Features

Optimove, a relationship marketing hub that works with retailers such as 1-800-Flowers, Adore Me and Freshly, has added mobile messaging capabilities to…

Macy’s Expands VR Pilot To 60 Stores, Will Add Mobile Checkout Nationwide By End Of 2018

Macy’s is unveiling two major features designed to transform and innovate the store experience, CEO Jeff Gennette said during a keynote at…

Adidas, Glossier Take Mobile Marketing To New Heights With Personalization, Shoppable Video

As if further proof of the importance of a mobile-first strategy was needed, holiday 2017 demonstrated the influence of mobile as both a shopping…

Key Trends From The 2017 Holiday Shopping Season

The 2017 holiday shopping season was record-breaking. Black Friday sales alone totaled $5 billion — with customers spending more than $1 million…

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