marketing

Insights Into The Changing Influencer Landscape From Collab/18

The role of influencers in retail is shifting, with companies such as Macy’s starting to use their own employees rather than relying…

Cause Marketing Can Drive Shopper Loyalty — But Only When It’s Sincere

Several recent articles I’ve written have touched on the importance of corporate responsibility. Shoppers, particularly among younger generations, increasingly will flock to…

Catalina Chooses Amtrak Veteran As New CEO

Catalina has named Gerald “Jerry” Sokol Jr. as its CEO, effective immediately. His experience includes leading technology and consumer-focused companies across a…

Exclusive Q&A: How Retailers Can Benefit From Taking A Political Stand

Retailers can no longer stick their heads in the sand and ignore events outside of their industry. Shoppers prefer brands that match…

Approach LGBTQ Inclusion As A Core Belief, Not A Marketing Gimmick

The way retailers speak to the LGBTQ community and portray its members in their marketing can have a significant impact on consumers’…

Wakefern Hires New Head Of Marketing

Wakefern Food Corp. has named Erik Keptner SVP of Marketing. He has nearly 20 years’ experience in the supermarket industry and will…

Kroger Names VP Of Branding, Marketing And Our Brands Amid Private Label Push

Krogerwill promote Gil Phipps to VP of Branding, Marketing and Our Brands, effective Aug. 15. In his previous role as VP of…

Drift Raises $60 Million To Build Amazon-Style B2B Platform

Drift, a conversational marketing and sales platform, announced a $60 million Series C funding round, which was led by Sequoia Capital and…

Symphony RetailAI Names VP Personalized Marketing

Symphony RetailAI has appointed Mike Bristol as VP Personalized Marketing. Bristol will be tasked with bringing to market the solution provider’s personalized…

Namogoo Appoints New VP of Marketing

Namogoo has named Ohad Hagai as Vice President of Marketing. In his new role Hagai will be responsible for marketing, communications, media…

Marketing To Millennials: Exclusive Q&A On Generational Brand Loyalty

For retailers, the Millennial generation can be a tough nut to crack, as it is now the nation’s largest living generation (surpassing…

TVPage, PowerReviews Partner To Enable Interactivity Within Marketing Videos

TVPage, a provider of cloud-based interactive video technologies, has partnered with consumer feedback technology company PowerReviews. Through the partnership, brands and retailers…

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marketing

Cause Marketing Can Drive Shopper Loyalty — But Only When It’s Sincere

Catalina Chooses Amtrak Veteran As New CEO

Exclusive Q&A: How Retailers Can Benefit From Taking A Political Stand

Approach LGBTQ Inclusion As A Core Belief, Not A Marketing Gimmick

Wakefern Hires New Head Of Marketing

Kroger Names VP Of Branding, Marketing And Our Brands Amid Private Label Push

Drift Raises $60 Million To Build Amazon-Style B2B Platform

Symphony RetailAI Names VP Personalized Marketing

Namogoo Appoints New VP of Marketing

Marketing To Millennials: Exclusive Q&A On Generational Brand Loyalty

TVPage, PowerReviews Partner To Enable Interactivity Within Marketing Videos

From Data Center to Storefront: How AI + Edge Computing are Transforming Retail

2025 Telecom Retail Trends: AI, Tech, and What Your Peers are Planning Next

2025 Unified Commerce Benchmark for Specialty Retail

Transform Your Retail Workforce with Generative AI

Specialty Retail Under Siege: The Escalating Cyber Threat Landscape

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