TVPage, a provider of cloud-based interactive video technologies, has partnered with consumer feedback technology company PowerReviews.
Through the partnership, brands and retailers will be able to add interactive calls-to-action to their sales and product marketing videos. This includes directing viewers to ask questions if a video isn’t providing an answer to their questions.
“This partnership represents a powerful combined commerce solution,” said Allon Caidar, CEO of TVPage. “By embedding ‘Ask a Question’ buttons in product and marketing videos, merchants can expect significant increases in engagement and conversion.”
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