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Symphony RetailAI Names VP Personalized Marketing

Symphony RetailAI has appointed Mike Bristol as VP Personalized Marketing. Bristol will be tasked with bringing to market the solution provider’s personalized marketing solutions, which help retailers better target customers with relevant, timely and personalized offers using artificial intelligence (AI).

Prior to joining Symphony RetailAI, Bristol was the Chief Revenue Officer at Endowance Solutions. He has more than 20 years of experience in customer relationship management in product management, sales and consulting roles for enterprise software companies including Ellucian, Infor, SAP, Baan and Aurum Software.

Symphony RetailAI has undergone rapid expansion over the past year. The firm’s solutions are used at more than 250,000 stores, providing more than 275 million personalized offers every month.

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