marketing strategy

Forrester Q&A: How CMOs Can Meet Louder Demands for Localization

Consumer demands for hyper-relevant campaigns and experiences are accelerating as a result of the pandemic. It’s time for global CMOs to respond….

As Brands Slash Ad Spend, Mission-Based Messaging Becomes A Priority

The effects of COVID-19 have reverberated through personal and professional lives. Many are working remotely, homeschooling children and “social distancing” from family,…

How Barnes & Noble College Connects To Gen Z: Community And Curated Experiences

Marketing’s impact now extends across all channels a shopper uses to get information and complete purchases. That’s why Ken Wincko believes he’s…

NRF 2020: Executives From Fast-Growing DTCs Reveal 4 Keys To Successful Disruption

Direct-to-consumer (DTC) disruptors such as Casper, Warby Parker and Glossier have disrupted the retail industry by bringing relatively ordinary products to market…

Why Do Your Job When Influencers Can Do Your Job For You?

Influencers have become a major source of advocacy for brands. Sure, television, radio and print continue to be tried-and-true vehicles for promotion,…

Tommy Bahama Launches New Online Outlet Experience

In the midst of a five-year plan for omnichannel growth, Tommy Bahama has made a series of investments focused on improving the…

marketing strategy

Forrester Q&A: How CMOs Can Meet Louder Demands for Localization

As Brands Slash Ad Spend, Mission-Based Messaging Becomes A Priority

How Barnes & Noble College Connects To Gen Z: Community And Curated Experiences

NRF 2020: Executives From Fast-Growing DTCs Reveal 4 Keys To Successful Disruption

Why Do Your Job When Influencers Can Do Your Job For You?

Tommy Bahama Launches New Online Outlet Experience

Top Retail Trends to Watch in 2022

Future Proofing Your Digital Marketing Strategy in the Era of Constant Change

3 Cross-Border Ecommerce Pitfalls and How to Avoid Them

Luxury 2022: How Luxury Brands are Adapting High-Touch Engagement in a Digital-First World

What’s The New Livestreaming Opportunity For Retail?

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