marketing strategy

What Made the Stanley-Starbucks Collab Go Viral? The Psychology of Scarcity

Editor’s Note: As 2024 comes to an end, we’re highlighting some of our most-read content of the year. We look forward to…

How Carter’s is Evolving with the Needs of Gen Z Parents

More than two-thirds (67%) of American adults with an income of $100,000 or more are parents, representing a lot of spending power….

True Religion Taps Multi-Platinum Rappers for 22nd Anniversary Campaign

Global lifestyle and apparel brand True Religion has launched a new collection to celebrate more than two decades in business and is…

Advanced Brand Tracking Ramps Up Data-Driven Marketing for M.M.LaFleur

As a female-founded womenswear brand, M.M.LaFleur knew its target audience was changing. Following COVID lockdowns and the massive shift toward remote and…

#RICE24 Keynote: Why Culture, not Demographics, can Be a Brand’s ‘Biggest Cheat Code’

It can be difficult for executives immersed in the business of retail to appreciate the cultural significance of the transactions they facilitate…

5 Ways Retailtainment is Reshaping OOH Advertising

Out-of-home (OOH) advertising has played an integral role in the media mix for decades due to its influence and impact. The vast…

What Shifts in Online Search Behavior Really Mean for Brands

We’ve all heard the stat — more shopping searches now start on sites like Amazon or TikTok than on traditional search engines….

Gen Z, in Their Own Words: What They Really Want from Brands and Retailers

Gen Z is arguably one of the most in-demand, and yet most elusive, generations of our time. While some brands claim to…

Wish Launches Marketing Blitz to Reintroduce Itself to Consumers

Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership settled in and formulated…

Influencers: A Secret Weapon for Tackling Supply Chain Challenges

As brands and retailers grapple with supply chain constraints, they can look to their creator partners to bridge the communication gap with…

Forrester Q&A: How CMOs Can Meet Louder Demands for Localization

Consumer demands for hyper-relevant campaigns and experiences are accelerating as a result of the pandemic. It’s time for global CMOs to respond….

As Brands Slash Ad Spend, Mission-Based Messaging Becomes A Priority

The effects of COVID-19 have reverberated through personal and professional lives. Many are working remotely, homeschooling children and “social distancing” from family,…

Get ready for the holidays with the Holiday ThinkTank! Find must-read articles, webinars, videos, and expert tips on everything from trends to marketing, in-store ideas, ecomm, fulfillment, and customer service. It’s all free and available anytime—so you can plan, prep, and win the season your way.