marketing strategy

Gen Z, in Their Own Words: What They Really Want from Brands and Retailers

Gen Z is arguably one of the most in-demand, and yet most elusive, generations of our time. While some brands claim to…

Wish Launches Marketing Blitz to Reintroduce Itself to Consumers

Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership settled in and formulated…

Influencers: A Secret Weapon for Tackling Supply Chain Challenges

As brands and retailers grapple with supply chain constraints, they can look to their creator partners to bridge the communication gap with…

Forrester Q&A: How CMOs Can Meet Louder Demands for Localization

Consumer demands for hyper-relevant campaigns and experiences are accelerating as a result of the pandemic. It’s time for global CMOs to respond….

As Brands Slash Ad Spend, Mission-Based Messaging Becomes A Priority

The effects of COVID-19 have reverberated through personal and professional lives. Many are working remotely, homeschooling children and “social distancing” from family,…

How Barnes & Noble College Connects To Gen Z: Community And Curated Experiences

Marketing’s impact now extends across all channels a shopper uses to get information and complete purchases. That’s why Ken Wincko believes he’s…

NRF 2020: Executives From Fast-Growing DTCs Reveal 4 Keys To Successful Disruption

Direct-to-consumer (DTC) disruptors such as Casper, Warby Parker and Glossier have disrupted the retail industry by bringing relatively ordinary products to market…

Why Do Your Job When Influencers Can Do Your Job For You?

Influencers have become a major source of advocacy for brands. Sure, television, radio and print continue to be tried-and-true vehicles for promotion,…