J.C. Penney

Retail CEOs In The Hot Seat

While the national unemployment rate has been falling for the past few months, the job security of retail CEOs has been somewhat…

Improving Inventory Efficiencies With RFID

This is Part 2 of the Retail TouchPoints Inventory Strategies Report, a two-part feature highlighting best practices and technologies that help retailers…

Facebook Storefronts Boost Sales For Smaller Retailers

Many retailers are pondering whether Facebook commerce (F-commerce) will experience an inevitable demise. Several larger retailers, including Game Stop, J. C. Penney…

Keeping Up With J. C. Penney

There’s no question that J. C. Penney is making news in 2012. The company released no less than 22 press announcements since…

Personalization In 2012: Intent Leads, Social Matures

While personalization has existed for more than a decade, emerging as a priority for every online retailer, 2012 is shaping up to…

Macy’s, JCPenney and Sports Authority Lead In Localized Marketing

Retailers can expand cross-channel strategies, drive in-store traffic and boost engagement by including localized elements in their mobile, social and web marketing…

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